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Skills for a Modern Entrepreneur or Business Owner

Skills for a Modern Entrepreneur or Business Owner: Learn the mix of modern skills required to run a successful business and be an effective leader

Team Treehouse Julie Menge Ben Deitch Michael Watson C.C. Chapman Dan Gorgone Hope Armstrong Tomer Sharon Pasan Premaratne +5 more

$199.99

Video Sep 2024 22hrs 4mins 1st Edition

Renews at $19.99p/m

Team Treehouse Julie Menge Ben Deitch Michael Watson C.C. Chapman Dan Gorgone Hope Armstrong Tomer Sharon Pasan Premaratne +5 more

$199.99

Video Sep 2024 22hrs 4mins 1st Edition

Renews at $19.99p/m

Renews at $19.99p/m

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Key benefits

Covers a wide range of topics from financial statements to soft skills
Provides practical instruction on starting and marketing a business
Includes courses on freelancing, career foundations, and soft skills

Description

In today’s competitive business world, success requires more than just a great idea. This course guides you through the essentials of modern entrepreneurship, from the basics of starting a business to scaling and sustaining it. You’ll learn how to identify customer segments, develop a strong value proposition, and analyze industry dynamics. The course covers key areas like business planning, market research, and financial analysis, equipping you with the tools to make informed decisions. You’ll also explore advanced topics, including digital marketing, data analysis, and financial statements, ensuring a well-rounded understanding of business management. Additionally, the course emphasizes soft skills and leadership, helping you develop the confidence and strategic insight necessary to lead your business to success. Whether you’re an aspiring entrepreneur or a current business owner, this course provides actionable strategies and practical knowledge to thrive in today’s dynamic marketplace. By the end, you’ll be prepared to navigate the challenges of entrepreneurship with a clear vision and the skills needed for growth.

Who is this book for?

This course is ideal for aspiring entrepreneurs, business owners, and individuals interested in developing essential business skills. Basic knowledge of financial statements, marketing, data analysis, and soft skills is recommended. This course is tailored for those looking to start a business, freelancers, and individuals aiming to enhance their leadership abilities.

What you will learn

Learn how to start a business and write a business plan
Develop marketing strategies including social media and SEO
Understand financial statements and spreadsheet basics
Master data analysis and visualization
Improve presentation and pitching skills
Learn freelancing techniques and career development strategies

What do you get with a video?

Download this video in MP4 format

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Product Details

Publication date : Sep 04, 2024

Length: 22hrs 4mins

Edition : 1st

Language : English

ISBN-13 : 9781836648871

Category :

Business & Other

Concepts :

Business Management

Table of Contents

15 Chapters

How To Start A Business

Breaking Down Our Business

Value Proposition

Customer Segments

Customer Relationships

Key Activities, Key Resources, and Key Partners

Revenue and Costs

Industry Analysis

Testing Our Assumptions

Persevere or Pivot

Developing Your Customer Relationships

Inbound Marketing

Content Marketing and Social Media

Search Engine Optimization

Activation Activities

Who Do I Sell To

Sales Presentation

Why Do We Need Money

Equity Financing

Picking Your Poison

Forming a Company

How To Write A Business Plan

What Is a Business Plan

Business Model Basics - Customer Segments

Value Proposition and Channels

Customer Relationships and Key Resources

Key Activities and Partners

Revenue Streams and Costs

Types of Business Plans

Setting the Stage

The Basics of Our Business

Interacting With Our Customers

Operational Strategies

Creating a Plan

Conducting User Interviews

Identifying Your Target Audience

Creating Screening Questions

Finding Participants

Introduction to Interviewing

Ask the Right Questions

Identify Leading Questions

Example User Interview Transcript

Making Sense of It All

Affinity Diagramming

Is the Product Needed

Researching User Needs

What Is a Problem

The Difference Between a Need and a Want

Requirements and Hypotheses

Developing Empathy

Assignment - Empathize

Why It's Important to Recruit the Right People

Identifying Participant Criteria

Transforming Criteria Into Screening Questions

Creating a Screening Questionnaire

Identifying Keywords for Your Audience

Finding Target Groups and Pages on Facebook

Finding Target Hashtags on Twitter

Finding Target Communities and Pages on Google Plus

Posting Screener to Facebook, Twitter, and Google Plus

Tracking Responses and Selecting Participants

Introduction to Experience Sampling

Let's Try It Out

Interacting With Participants

Why Experience Sampling Works

Assignment - Run an Experience Sampling Learning Activity

Introduction to Field Observation

The Field Guide

What to Look For

Activity - Watch Field Observation Sessions

Step-by-Step for Field Observation

The Quick Debrief

Introduction to Interviewing Users

Preparing for Interviews

Interview Questions

Follow-Up Questions

Activity - Identify Leading Questions

Leading Questions - Solutions

Leading Questions - What Not to Do

Assignment - Plan an Interview

Introduction to Analysis and Synthesis

Shared Understanding

Experience Sampling Classification

Affinity Diagram

Design Studio Methodology

Assignment - Analyze and Synthesize

Do People Need Your Product

How To Market Your Business

The Power of Social Media

Today's Social Networks

Social Strategy

Conversations and Communities

Public Relations

Social Analytics

Introduction to Usability

Common Concerns

Information Scent

Browsers, Devices, and Apps

Introduction to Usability Testing

Goals, Scenarios, and Personas

Preparing and Conducting Tests

Results and Recommendations

How Search Engines Work

Search Tools and Analytics

Paid Search and Advertising

Email Marketing Basics

Providers, Tools, and Analytics

Design and Content

Email Lists and Segments

Campaign Management

Privacy and Spam

Types of Videos

Production Needs

Stages of Production

Publishing Videos

How To Build Your Business Through Blogging

What Is Content Marketing

Establishing a Digital Foundation

Learning From Others

Embracing a Creative Lifestyle

Playing to Your Strengths

Creating for Yourself, Not the Masses

The Importance of Images

Training Wheels

Editorial Calendars

Promoting What You Create

Listening Is Crucial

Get Off the Computer

Using Your Blog to Make Money

Become a Thought Leader

Guest Blog Posts

Traditional vs. Self-Publishing

Public Speaking

Closing Thoughts

Financial Statement Basics

Accounting Principles

The Concept of Recognition

What Is the Profit and Loss Statement

Cost of Goods Sold (COGS) and Gross Profit

Selling, General, and Administrative (SG&A) and EBITDA

Depreciation, Amortization, and EBIT

Interest, Taxes, Other Gains and Losses, and Net Profit

What Is the Balance Sheet

Assets and Liabilities

Shareholder Equity and Retained Earnings

What Is the Cash Flow Statement

Operating Cash Flows

Investing and Financing Cash Flows

Free Cash Flow and Net Cash Flow

Retrieving Financial Statements

Reading a 10-K Filing

EBITDA vs. Net Income

Book Value vs. Market Value

How the 3 Financial Statements Relate

Spreadsheet Basics

What Is a Spreadsheet

Choosing Spreadsheet Software

Basic Spreadsheet Vocabulary

Adding Data to a Spreadsheet

Calculating Totals with SUM

Calculating Averages and Median Values

Sorting and Filtering

Cell Referencing

Introducing Functions

The IF Function

The COUNT Function

The EDATE Function

The SUMIF Function

The CHOOSE Function

The ROUNDDOWN and ROUNDUP Function

Keyboard Shortcuts

Spreadsheet Formatting Best Practices

Saving Spreadsheet Data

Input and Output Tabs

Spreadsheet Templates

Comments and Notes

Finding and Importing Data

Formatting the Spreadsheet

Adding Functions and Formulas

Data Analysis Basics

Making Better Decisions with Data Analysis

Data Is Everywhere

Creating a Spreadsheet

Getting Good Data Is Hard

Summarizing Data - Maximum, Minimum, Range

Summarizing Data - Mean, Median, Mode

Analyzing Data Spread

Is Our Data Normal

Visualizing Data

Charting Our Data - Part 1

Charting Our Data - Part 2

Understanding Metrics

Analyzing the Data

Presenting Your Findings

Data Visualization With Excel

Overview of Data Visualization

Creating a Chart in Excel

Changing the Order of Your Bar Chart

Different Types of Charts in Excel

A Column or a Bar

Why a Column Instead of Bar

Area and Stacked Area Charts

Stacked Charts Continued and 100% Stacked Charts

The CORREL Function

Chart and Plot Area

Changing Colors for a Data Series or Point

Create a Chart Format Template

Practice - Total Sales

Solution - Total Sales

Practice - Sales Details

Solution - Sales Details

Practice - Population Growth

Solution - Population Growth

Website Basics

Domains and Hosting

File Transfer Protocol

Hosted Services

Presentation Skills

Why Do We Want to Give Effective Presentations

Know the End Goal

Know Your Audience

Know Your Tools and Venue

Create an Outline

Fill in the Content

How To Freelance

Pros and Cons of Freelancing

Initial Considerations

Self-Assessment

Finding Your First Job

Understanding Client Goals

Target Audience and Feature Requests

Administrative Details

Freelance Pricing Models

Establishing a Baseline Price

Pricing Mistakes

Writing a Project Proposal

Project Specifics and Quote

Crafting an Effective Pitch

Breaking Down a Project - Part 1

Breaking Down a Project - Part 2

Managing Your Time

Non-Project Activities

Review and Approval

Basic Invoicing

The Importance of Contracts

Different Types of Contracts

Key Sections of a Contract

Clauses Regarding Payment

Copyright and Other Legal Issues

Forming a Company

Business Entity Choices

Bookkeeping and Taxes

Careers Foundations

In Search of the Dream Job

The Power of Self-Assessment

Understanding the Tech Landscape

Careers in Web Design

Careers in Web Development

Careers in Mobile Development

Identifying Strengths and Weaknesses

Personal Needs and Obligations

Taking the Next Step

Introduction to Personal Branding

Establishing Yourself Online

Showing Off Your Work

Developing Your Personal Brand

Making Connections

Online Networks

Networking in the Real World

Self-Assessment

Curate Your Presence

Job Search Mistakes

Evaluating Responses

Selling Yourself

Skills for New Employees

Continue Your Progress

The Journey Ahead

Soft Skills

Effective Communication

Flexibility and Time Management

Problem-Solving

Working with a Team

Accepting Feedback

Additional Skills

Understand Your Audience

Presentation Tools

Presentation Disasters

Identifying Tasks

Balancing Time and Effort

Productivity Systems

Key Types of Writing

Structure and Formatting

Common Grammatical Errors

Commonly Confused Words

Writing Review and Strategy

Influence and Trust

Cultural Effects

In the Workplace

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About the 9 authors

Team Treehouse

Team Treehouse

Treehouse is an online technology school committed to accessibility and equity in the tech industry through scholarships and partnerships. The school offers a wide range of courses from beginner to advanced levels in web design, web development, data science, AI, UX design, and business. Taught by a team of expert teachers, these courses are designed for students looking to start or advance their careers in tech. At its core, Treehouse provides a structured curriculum focused on building confidence and real-world skills, complemented by unparalleled human support to create opportunities for all.

See other products by Team Treehouse

Julie Menge

Julie Menge

Julie is a Human Resources Generalist. She is proud to work for companies that embrace technology not only to teach others, but to continually improve the employee experience. Julie is the mom of a young goofball, and in her fleeting moments of spare time she's learning Android development.

See other products by Julie Menge

Ben Deitch

Ben Deitch

Ben is an Android teacher with a long history of creating and tinkering with Android apps. He's an avid learner, loves playing sports, and is a fairly average chef.

See other products by Ben Deitch

Michael Watson

Michael Watson

Michael Watson is the former CFO & COO of Treehouse. Before joining Treehouse he worked in private equity in Asia. He is a graduate of Tufts University and has an MBA from INSEAD. He loves sports and the great outdoors.

See other products by Michael Watson

C.C. Chapman

C.C. Chapman

C.C. is the author of 'Content Rules' and 'Amazing Things Will Happen', and speaks all over the world about marketing and content creation.

See other products by C.C. Chapman

Dan Gorgone

Dan Gorgone

Dan is an online learning course creator with years of experience in marketing, leadership, and web design. He's taught courses for Treehouse, Full Sail University, and MarketingProfs. Born and raised in Boston, Dan now lives in Nashville, TN.

See other products by Dan Gorgone

Hope Armstrong

Hope Armstrong

Hope is a Senior Product Designer. Since 2009, she has worked in education, tech, and non-profits. In her spare time, she advocates for sustainability and hangs out with her cats.

See other products by Hope Armstrong

Tomer Sharon

Tomer Sharon

Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals' Association and is a mentor at Google's LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research.

See other products by Tomer Sharon

Pasan Premaratne

Pasan Premaratne

Pasan spends most of his time learning and the rest trying to figure out how to pass that knowledge on to others. It's a hard job but he loves it all the same. You can find him everywhere as @pasanpr

See other products by Pasan Premaratne

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