Leveraging events for maximum impact
Ever heard the one about the Salesforce developer who walked into a bar? No? Me neither. But if they did, they’d probably run into an AppExchange guru sipping a martini and sharing platform secrets. The moral of the story: Sometimes, the answers we seek are just a barstool—or a networking event—away. The vibrant ecosystem of AppExchange is not just about code and clicks; it’s a bustling bazaar of brainpower.
Salesforce hosts various events such as Dreamforce, the World Tour, Specialized Events, Basecamps, Community Events, and Salesforce User Groups. These events attract a diverse range of attendees from across the globe and present a unique opportunity for AppExchange partners to promote their products and build networks.
To fully leverage these events, partners need to create a solid pre- and post-event strategy. The strategy should include clear goal setting, content review, booth planning, and a...
