Summary

In this chapter, we set out to understand what drives change in a business. It’s universally agreed that “the customer is king,” but change is orchestrated by effects on the business brought on by factors both internal and external, even though the consumer is at the heart of any changes.

We looked at eight levers of change that pose challenges for CXOs in a game of truth or dare on whether they believe such factors will truly test their business. These challenges have been laid out so that businesses can use them to test the capability of their organization and whether it would withstand the impact of change.

In the next chapter, we will look at some aspects of the levers of change impacting Spark4Life Ltd., the challenges it is facing, and how it is looking to overcome them in the context of business transformation.