Time for action – setting up statistics engines and modules

As I mentioned earlier, we will switch everything on:

1. Click on the Modules tab. Scroll down to the Analytics and Stats section and install the first one. Repeat this until they are all installed. There is no configuration required for any of these. By default PrestaShop has the most important ones installed.

2. Click on the Home option in the Quick Access drop-down list. Now you have a quick statistical summary on your admin home page.

3. Now click on the Stats tab. Notice that there are lot of things to explore. This is what we will do now.

What just happened?

Now your website will begin to gather statistics and you can then make meaningful decisions based on what they tell you.

Exploring the statistics options

Let's have a brief explanation of the main options that appear on the Stats tab; if your store has no customers yet, then you won't be able to see much:

Visits and Visitors

Helps you to know how many returning visitors you have...