Learning from competitors
If there is something that our competitors have, it is their level of learning. We could have the best e-commerce site in the world but we need to keep an eye on our competitors, because your customers will be doing exactly that.
On the Internet, it is very easy to check different stores in few minutes; you need to give something more to your customers. This could be very good customer service, an amazing design, price, items, and so on; they could all help keep the customers in your store. For that, you need to learn from your competitors; maybe they have the key, and you can learn it and improve it.