About the Reviewer
Sheldon Strauch is a 22-year veteran of software consulting at companies such as IBM, Sears, Ernst & Young, and Kraft Foods. He has a Bachelor's degree in Business Administration and leverages his technical skills to improve the business' self-awareness. His interests include data gathering, management, and mining; maps and mapping; business intelligence; and application of data analysis for continuous improvement. He is currently focused on development of end-to-end data management and mining at Enova International, a financial services company located in Chicago. In his spare time, he enjoys the performing arts, particularly music, and traveling with his wife, Marilyn.