Summary

In this chapter, we have learned about some of the exciting new approaches for transforming the way that organizations are connecting with their staff, customers, and suppliers.

These approaches are all about focusing on the emotional relationships and recognizing organizational processes as being purposeful social systems, that is, living systems, as per Russell Ackoff. The old mechanistic view is giving way to an approach that combines the commercial and the cultural, the rational and the emotional, to create businesses that have relationships with rather than to the rest of the world.

These approaches will replace the current mechanistic view. There is no possibility that they can co-exist. Let me end this book, appropriately, with a story.

I lived in New Zealand for a year. While there, I went with my daughter on a school trip to Goat Island. The clear waters team with life. We swam with stingrays. Some of the fish were older than me.

This was the first marine reserve in New Zealand...