AI-driven customer segmentation and campaign targeting

In the sphere of modern marketing, Dynamics 365 AI has been a game-changer, particularly in the realm of customer segmentation and campaign targeting. This section delves into the nuanced functionalities of Dynamics 365 AI, showcasing how it’s transforming the landscape of targeted marketing with its advanced AI capabilities.

Figure 5.1 – Overview of customer segmentation and campaign targeting

Advanced customer segmentation

Dynamics 365 AI revolutionizes traditional customer segmentation by leveraging deep machine learning (DML) algorithms. These algorithms go beyond basic demographics and sift through complex datasets including purchase patterns, interaction histories, and social media engagement. This level of analysis allows Dynamics 365 AI to identify intricate customer segments based on a variety of behavioral and psychographic factors.

For instance, a business using Dynamics...