Salesforce Marketing Cloud and Data Cloud integration

Salesforce Marketing Cloud and Data Cloud integrations can propel your Salesforce instance and Experience Cloud to new heights. To preface: we do not recommend taking on Marketing Cloud, Data Cloud, Experience Cloud, and Service Cloud all at once. That would be a ton of new capabilities to bring to market at once and could become painful to troubleshoot if something goes wrong. That being said, all of these products are designed to work together. Salesforce Marketing Cloud was originally Exact Target, a third-party application that was acquired into the Salesforce portfolio. Salesforce is continually retooling it to better fit into the Salesforce suite of products. The latest product roadmap shows that Marketing Cloud will even be put 100% onto the native Salesforce platform.

The great thing is that Marketing Automation can really help ensure that your consumers are engaging at a consistent rate, and that they are receiving information...