Salesforce CMS and dynamic content

CMSs have come a long way since the early days of the internet, allowing for the same piece of content to be customized, repackaged, and implemented in many different ways. Whether it’s a blog post, a video, or an image, a CMS hosts content in one place for usage across different properties. While there are many different CMS tools on the market, we will focus on Salesforce CMS, Salesforce’s unified tool designed to work across its properties and outside channels. Salesforce CMS works especially well with Experience Cloud, and Salesforce organizations with Experience Cloud licenses can use all the features of Salesforce CMS.

Salesforce CMS is a hybridized, centralized repository that allows for the storing, creation, and tagging of content by category and audience. By using Salesforce CMS, users can easily push content across different channels without using code, while leveraging data from the Salesforce CRM. Salesforce CMS is designed...