Communication leveraging Experience Cloud

There are many approaches to communication that organizations can implement. No matter what grand strategy you have, you can boil a communication strategy down to having a push or pull methodology. With a push methodology, you are expecting people to log in to your application in order to receive information. With this methodology, you may have guessed it, you are pushing messages to people to give them a reason to log in or engage. Or maybe they don’t even need to log in at all – maybe the message that was pushed out accomplishes your goal. With a pull methodology, users are volunteering to be communicated with by completing activities such as submitting their information into a lead form to acquire an e-book. However, the most common architecture in an organization is a combination of the two methods. This ensures that information is available to your end users when they log in, while simultaneously driving traffic to the application...