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Mastering Salesforce Experience Cloud

You're reading from   Mastering Salesforce Experience Cloud Strategies for creating powerful customer interactions

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Product type Paperback
Published in Oct 2024
Publisher Packt
ISBN-13 9781835466346
Length 328 pages
Edition 1st Edition
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Curating a Digital Experience Strategy FREE CHAPTER
2. Chapter 1: Defining Your Digital Experience Strategy 3. Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features 4. Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need? 5. Part 2: Infrastructure Setup to Support and Customize Design Strategy
6. Chapter 4: Curating Data Models 7. Chapter 5: Understanding Experience Cloud Templates 8. Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components 9. Part 3: Human-Centric Development
10. Chapter 7: Leveraging Screen Flows versus Apex 11. Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages 12. Chapter 9: Marketing Automation Setup 13. Chapter 10: Leveraging Case Management and Knowledge Bases 14. Part 4: Site Launch
15. Chapter 11: Security – Authentication, Data Sharing, and Encryption 16. Chapter 12: Monitoring Your Site – Salesforce Native Reporting 17. Chapter 13: Site Launch, Maintenance, and Moderation 18. Part 5: Certifications
19. Chapter 14: Best Practices and Certification Test Preparation 20. Index 21. Other Books You May Enjoy

Leveraging Case Management and Knowledge Bases

As we discussed in Chapter 8, your consumers expect to get what they want quickly and efficiently. Whether they need help or are looking for information, your site needs to provide information to them via the method they choose. Your consumer is in charge, so you need to curate your Experience Cloud site to be the concierge of information. Gone are the days of not knowing how to solve a consumer’s request; you need to adapt to your consumer’s needs, think through each design, and curate screens that resonate across devices. Your company also needs to be able to accept information outside of your desired application.

To accomplish a concierge customer support experience within Experience Cloud, you will have to invoke native features of Service Cloud. Setting up Service Cloud is required before you try to add service assets into Experience Cloud. If you have another service system, you may wish to reconsider using an external...

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