Competition
Kubernetes operates in one of the hottest technology areas of container orchestration. The future of Kubernetes must be considered as part of the whole market. As you will see, some of the possible competitors may also be partners that promote both their own offering as well as Kubernetes (or at least, Kubernetes can run on their platform).
The value of bundling
Container orchestration platforms such as Kubernetes compete directly and indirectly with larger and smaller scopes. For example, Kubernetes may be available on a particular Cloud platform, such as AWS, but may not be the default/go-to solution. On the other hand, Kubernetes is at the core of GKE on the Google Cloud platform. Developers who choose a higher level of abstraction, such as a Cloud platform or even PaaS, will more often than not go with the default solution. But some developers or organizations worry about vendor lock-in, or need to run on multiple Cloud platforms or a hybrid public/private. Kubernetes has...
