From bricks and mortar to a digital presence
In this example, we’ll review a business that sells physical goods out of a store and would like to expand its digital footprint.
Type of business
This next business is a bookstore in Atlanta, GA. It has dabbled with a digital presence in social media, and it has some contact information that it has gathered from customers in-store for marketing.
Background of the business
This business is as follows:
- Age: 5+ years.
- How have they sold up to this point?: It has a physical bookstore in Atlanta, GA, USA.
- Digital presence?: It has a social media presence and a simple website with its address and a contact form. It uses a Square point-of-sale device but has not yet expanded to leveraging additional features.
Next goals and vision for growth
The owner of this small business has eight employees and does all of their business in person in their store. They want to grow their business by selling online...
