Store configuration

By default, Magento's basic installation has the title Magento Commerce on the header settings. It is very important to choose a strong main title to get the right amount of traffic on your site. For example, if you are working on the SEO of a sports store, you can set the main title as My Sports Store to increase the traffic through the title. When people search for something, they always notice the earlier words first.

To adjust your store settings, you need to navigate to Stores | Configuration | Design | HTML Head in the Magento admin area (http://localhost/packt/admin-packt).

Choose a good descriptive title for your Magento commerce. It is possible and recommended to name all your page titles, including categories and products, by entering the site title in the Title Suffix field. To give density to the content for SEO engines by configuring the SEO on CMS pages and products, keep Default Description and Default Keywords empty.

For a local and nonproduction environment...