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Magento 2 Development Essentials

You're reading from   Magento 2 Development Essentials Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively

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Product type Paperback
Published in Feb 2016
Publisher
ISBN-13 9781785289897
Length 178 pages
Edition 1st Edition
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Concepts
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Author (1):
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Fernando J Miguel Fernando J Miguel
Author Profile Icon Fernando J Miguel
Fernando J Miguel
LinkedIn
Fernando J. Miguel is a Certified Professional Scrum Master by the Scrum Alliance, with experience in Analysis and Web Application Development since 2003. He has been working with Project Development with Design Patterns, MVC, Object Oriented Programming and Agile. Fernando also has experience with Content Management Systems (CMS), Wordpress, Joomla, Magento 2, PHP, Java, Node.js, Android, SQL, NoSQL, Cloud Computing.nnFernando has a bachelor degree at Information Systems (Centro Universitrio Mdulo - Brazil), specialization in Project Management / PMI-PMBOK (Universidade Cruzeiro do Sul - Brazil), specialization in Informatics on Health (Universidade Federal de So Paulo - Brazil) and currently he is pursuing a master's degree in Electronic Engineering Computer - Informatics at Instituto de Tecnologia e Aeronutica (ITA), one of the best technology institute in Brazil.nnDedicationnTo my grandmother Mildes and my mother Edneia, wherever they are, I'm sure they are very happy with my work. To my beloved wife Elizabete for the countless hours of patience with my work. Love you.
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Table of Contents (11) Chapters Close

Preface 1. Magento Fundamentals 2. Magento 2.0 Features FREE CHAPTER 3. Working with Search Engine Optimization 4. Magento 2.0 Theme Development – the Developers' Holy Grail 5. Creating a Responsive Magento 2.0 Theme 6. Write Magento 2.0 Extensions – a Great Place to Go 7. Go Mobile with Magento 2.0! 8. Speeding up Your Magento 2.0 9. Improving Your Magento Skills Index

Chapter 3. Working with Search Engine Optimization

Search Engine Optimization (SEO) is a technique to build your site following good practices established by W3C Consortium and search engines, such as Google, to increase your site's visitation and ranking. On Magento, we need to configure the system properly to take advantage of this feature. Nowadays, SEO is a prerequisite on every website on the Internet.

Magento has a great variety of tools to configure the store of SEO and allows SEO adjustment for products, categories and CMS page titles, metainformation, and headings.

SEO application is a constant job; it never ends. Basically, you need to know how Magento SEO works and what options you have to optimize its working. Magento is a search engine-friendly e-commerce platform, and you will discover its main concepts in this chapter.

In this book, you will learn some good techniques and apply them by configuring the default installation.

The following topics will be covered...

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Authors (1)

Profile icon J Miguel
J Miguel
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Fernando J. Miguel is a Certified Professional Scrum Master by the Scrum Alliance, with experience in Analysis and Web Application Development since 2003. He has been working with Project Development with Design Patterns, MVC, Object Oriented Programming and Agile. Fernando also has experience with Content Management Systems (CMS), Wordpress, Joomla, Magento 2, PHP, Java, Node.js, Android, SQL, NoSQL, Cloud Computing. Fernando has a bachelor degree at Information Systems (Centro Universitrio Mdulo - Brazil), specialization in Project Management / PMI-PMBOK (Universidade Cruzeiro do Sul - Brazil), specialization in Informatics on Health (Universidade Federal de So Paulo - Brazil) and currently he is pursuing a master's degree in Electronic Engineering Computer - Informatics at Instituto de Tecnologia e Aeronutica (ITA), one of the best technology institute in Brazil. Dedication To my grandmother Mildes and my mother Edneia, wherever they are, I'm sure they are very happy with my work. To my beloved wife Elizabete for the countless hours of patience with my work. Love you.
Read more
See other products by J Miguel
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