Reporting and tracking

By definition, SEO is an on-going process. One of the keys to attaining continuous improvement is tracking your efforts. While it does take time to monitor and track, the good news is that there are some great free tools to help you with this.

The most important tool in your SEO tracking toolbox is your web traffic analysis program. Google Analytics is a great choice for filling this role, as it is both free and full-featured. In the final portion of this chapter, we look at the key data points provided by Google Analytics and how that information can help you refine and improve your on-going SEO efforts.

Note

You will also want to look at other, more specific tools, for example, social media tracking tools that help you judge the success of your engagement efforts. There are a number of tools designed to provide feedback on your SMO efforts; which you choose will largely depend on which channels you are using for your social media marketing.

Popularity metrics

Popularity...