Creating interactive graphics using rCharts
The R implementation of the Leaflet JavaScript library is just one of many JavaScript visualization libraries translated into R. The popularity of JavaScript charting frameworks has risen because major media outlets and blogging sites have started focusing the content around awe-inspiring graphics. As these graphics enter mainstream media, this poses a question you should consider: How can I visualize my own data in new and different ways that are more appropriate for the questions I am trying to answer?
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Use case: Communicating E-mail Campaign Success As you can imagine, marketing the Bike Sharing brand means getting the word out about the business. E-mail marketing campaigns can encourage individuals to sign up for memberships through the Bike Sharing website. The marketing team has tried an A/B testing strategy of the following two types of promotional e-mail offers:
Getting 10% off a yearly membership
Giving the first month free
They would...
