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Introduction to R for Business Intelligence

You're reading from   Introduction to R for Business Intelligence Profit optimization using data mining, data analysis, and Business Intelligence

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Product type Paperback
Published in Aug 2016
Publisher Packt
ISBN-13 9781785280252
Length 228 pages
Edition 1st Edition
Languages
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Author (1):
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Jay Gendron Jay Gendron
Author Profile Icon Jay Gendron
Jay Gendron
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Table of Contents (13) Chapters Close

Preface 1. Extract, Transform, and Load FREE CHAPTER 2. Data Cleaning 3. Exploratory Data Analysis 4. Linear Regression for Business 5. Data Mining with Cluster Analysis 6. Time Series Analysis 7. Visualizing the Datas Story 8. Web Dashboards with Shiny A. References
B. Other Helpful R Functions C. R Packages Used in the Book
D. R Code for Supporting Market Segment Business Case Calculations

Exploring multiple variables simultaneously

All right. You have arrived at the last section of exploratory data analysis. Now you will expand your exploration to multiple variables at once. Typical datasets have many variables, but a bivariate analysis limits you to pairwise comparisons. Exploring five variables, two at a time creates 10 pairs, 10 variables create 45, 20 variables create 190, 40 variables create 780, and so on. The impact on workflow is nearly exponential, as shown in the following diagram:

Exploring multiple variables simultaneously

As the number of features (variables) in your dataset grows, your strategy for exploratory data analysis must scale along with your data. Your knowledge of bivariate exploratory data analysis provides you the following two benefits:

  • You have the foundations for exploring multiple variables simultaneously
  • You can use bivariate analysis to further explore any interesting pairs

You will still use the four-question approach of Look-Relationships-Correlation-Significance.

Look

The first question...

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