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Introduction to R for Business Intelligence

You're reading from   Introduction to R for Business Intelligence Profit optimization using data mining, data analysis, and Business Intelligence

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Product type Paperback
Published in Aug 2016
Publisher Packt
ISBN-13 9781785280252
Length 228 pages
Edition 1st Edition
Languages
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Author (1):
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Jay Gendron Jay Gendron
Author Profile Icon Jay Gendron
Jay Gendron
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Table of Contents (13) Chapters Close

Preface 1. Extract, Transform, and Load FREE CHAPTER 2. Data Cleaning 3. Exploratory Data Analysis 4. Linear Regression for Business 5. Data Mining with Cluster Analysis 6. Time Series Analysis 7. Visualizing the Datas Story 8. Web Dashboards with Shiny A. References
B. Other Helpful R Functions C. R Packages Used in the Book
D. R Code for Supporting Market Segment Business Case Calculations

Chapter 2. Data Cleaning

Clean data is an essential element of good data analysis. Poor data quality is a primary reason for problems in business intelligence analysis. Data cleaning is the process of transforming raw data into usable data. Cleaning data, checking quality, and standardizing data types accounts for the majority of an analytic project schedule.

Anthony Goldbloom, the CEO of Kaggle, said: Eighty percent of data science is cleaning data and the other twenty percent is complaining about cleaning data (personal communication, February 14, 2016).

This chapter covers four key topics using some of the newer packages available within the R environment:

  • Summarizing your data for inspection
  • Finding and fixing flawed data
  • Converting inputs to data types suitable for analysis
  • Adapting string variables to a standard

Business analysts spend a lot of time cleaning data before moving to the analysis phase. Data cleaning does not have to be a dreaded task. This chapter provides business...

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