Chapter 2: Building the Data Model
Data is at the heart of any company, and designing the right data model delivers an effective and productive CRM. We'll learn how to build the perfect data model using standard and custom Salesforce objects to conform to business needs. We'll then customize objects with custom fields and all flavors of relationships to link data together and create complex record hierarchies.
In this chapter, we'll cover the following topics:
What is a data model?
How to create custom Salesforce objects
How to customize standard and custom objects with custom fields
Which relationships are available to link objects together
