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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Questions

  1. What are foundational strategies for effective customer success, and why are they important?
  2. How can organizations strategically scale their customer success teams to meet increasing demands?
  3. Why are personalized engagement and value-added services essential for customer relationships, and how do they contribute to both retention and expansion?
  4. What is the role of feedback and collaboration in customer success, and how can these practices benefit both retention and expansion?
  5. How can a data-informed approach contribute to upselling and cross-selling, and why is it important for customer expansion?
  6. Why is establishing a performance-driven culture crucial for long-term customer success, and what are common practices for achieving this culture?
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