Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Arrow left icon
Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
Arrow right icon
Author (1):
Arrow left icon
Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
Arrow right icon
View More author details
Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Future trends of PLG management

PLG strategies are evolving in response to several future trends. The emphasis on personalization and a customer-centric strategy is one notable trend. By customizing onboarding, recommendations, and user journeys, businesses are delivering highly customized experiences that increase engagement and conversion.

The fusion of automation and artificial intelligence (AI) is another trend. Automation enabled by AI can speed up user onboarding, provide informed suggestions, and automate customer care, allowing businesses to grow their operations yet provide tailored experiences.

Virtual and augmented reality are emerging, and are influencing PLG strategies. Users may be able to perceive items, interact with virtual settings, and make wise purchase decisions by combining AR and VR technology.

Companies are implementing voice-activated interfaces into their PLG plans as they become more and more popular. Voice commands for product discovery, onboarding...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image