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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Toc

Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Summary

This chapter explored the critical aspects of designing gamified experiences for products and applications. We began by emphasizing the importance of setting clear goals and objectives that align with the overall business strategy. By defining these goals, you can focus on driving specific outcomes and rallying your team and stakeholders around a shared vision.

Next, we delved into the significance of defining success metrics. We discussed the role of KPIs and OKRs in assessing performance and progress. By selecting meaningful metrics that align with the goals, product managers gain valuable insights into the effectiveness of their gamification strategies.

Choosing the proper game mechanics was another critical aspect we explored. We discussed various game mechanics, such as progression systems, social interaction, challenges, and variety. Each game mechanic aims to engage users and motivate them to take desired actions. By understanding the target audience and their...

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