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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from  From Voices to Results - Voice of Customer Questions, Tools and Analysis

Product type Book
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Pages 218 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Robert Coppenhaver Robert Coppenhaver
Profile icon Robert Coppenhaver
Toc

Table of Contents (14) Chapters close

From Voices to Results – Voice of Customer Questions, Tools, and Analysis
Credits
About the Author
Preface
1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization Epilogue

Note taker tips


People who are starting out on their first VoC programs often are not sure how much to write down and how to keep track of attributing comments to different speakers. While there are benefits to understanding the customer's responses and the context of their words, this is not your primary responsibility. Your main responsibility is to provide a verbatim transcript of the interview session, capturing the customer's responses in a way that sounds like the customer speaking; in other words, capturing the customer's voice.

To do this, you need to try and write down the interviewee's responses without attempting to interpret or translate their responses in any way. Try to capture as much of what has been said as possible. Any change you make to the words the customers says takes time and thought. Attempting to process and summarize what the customer has said tends to put you into the interview and this is not what you want. When you try and summarize what the customer has said...

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