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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from  From Voices to Results - Voice of Customer Questions, Tools and Analysis

Product type Book
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Pages 218 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Robert Coppenhaver Robert Coppenhaver
Profile icon Robert Coppenhaver
Toc

Table of Contents (14) Chapters close

From Voices to Results – Voice of Customer Questions, Tools, and Analysis
Credits
About the Author
Preface
1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization Epilogue

Listener/note taker responsibility


The role of the listener/note taker is about being the archivist of the meeting more than anything else. Their role is to capture all the salient points and customer responses to the questions being asked by the moderator. They must also be able to not only write verbatim what the customer says during their response, but must also be able to capture the customer's most critical priorities and the emotional nuances that the customer expresses in the tone of their voice or cadence of their response.

The listener/note taker's role is not to help moderate the questions, but often the note taker may need to ask for clarification or elaboration to make sure that the question is fully answered and documented so as to perform the later analysis.

The note taker must also be sure to take notes in such a way that it is easy to digest the most salient points of the interview immediately after the interview is complete, as well as have the ability to pull specific questions...

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