Part 3: Is HubSpot Right for Your Business?

The HubSpot platform was initially built upon the foundation of the inbound methodology, when its co-founders, Brian Halligan and Dharmesh Shah, realized that consumers were quickly gaining purchasing power and businesses needed a way to match the way they sell to how consumers were buying. However, after more than 20 years and with the myriad of platforms available, all competing for consumers' attention, the inbound methodology has evolved significantly from the funnel approach to the flywheel and now the latest RevOps. In this part, we help you understand each of these approaches and how HubSpot is even more relevant for your business in these rapidly changing times.

This part contains the following chapters:

• Chapter 12, Inbound or Outbound – Which Is Better for Your Business?
• Chapter 13, Leveraging the Benefits of the Marketing Flywheel
• Chapter 14, Using HubSpot for All Types of Businesses