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Empowering Marketing and Sales with HubSpot

You're reading from   Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Product type Paperback
Published in Jul 2022
Publisher Packt
ISBN-13 9781838987145
Length 476 pages
Edition 1st Edition
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Author (1):
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Resa Gooding Resa Gooding
Author Profile Icon Resa Gooding
Resa Gooding
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Table of Contents (20) Chapters Close

Preface 1. Part 1: HubSpot – Starting Off HubSpot
2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER 3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days 4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively 5. Chapter 4: Empowering Your Sales Team through HubSpot 6. Part 2: Scaling Your Business with HubSpot
7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool 8. Chapter 6: Getting Known Through Social Media on HubSpot 9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot 10. Chapter 8: Conducting a Portal Audit 11. Chapter 9: Converting Your Visitors to Customers 12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools 13. Chapter 11: Proving That Your Efforts Worked Using the Reports 14. Part 3: Is HubSpot Right for Your Business?
15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business? 16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel 17. Chapter 14: Using HubSpot for All Types of Businesses 18. Assessments 19. Other Books You May Enjoy

Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

The mastery of search engine optimization (SEO) is an art. Most people and companies understand the importance of implementing an SEO strategy, but it is often overlooked or not prioritized when building and executing a content strategy. Marketers often start producing blogs, redesigning their websites, and creating other pieces of content, such as e-books, white papers, and webinars, without giving any serious thought to SEO.

HubSpot, as the pioneer of inbound marketing, recognized the importance of including an SEO tool as part of their platform, so marketers can have it at the forefront of their marketing strategy. Using HubSpot's SEO tool as an integral part of your content marketing when creating landing pages, blogs, or content for website pages ensures that you see better results in a shorter space of time.

In this chapter, we will focus on the following topics and explain the value each of these...

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