Increasing website traffic

Website traffic is crucial to every company's online strategy. It gives you the opportunity to present your products and services to curious shoppers but, more importantly, acts as a litmus test to determine whether your business is providing real value to your prospects.

By now, you have understood all the pillars for having a good website in terms of design, user experience, and developing useful and consistent content. However, without investing in search engine optimization (SEO), it's the equivalent of going into a library and finding all the books in a pile on the ground for you to sort through until you find what you are looking for.

In this section, we won't overwhelm you with all that is needed to optimize your site for SEO, but will instead provide you with the strategic steps needed so you can at least be found by relevant prospects of your business. We will first look at how to select which pages to optimize on your site,...