Explore a full software stack for marketing, sales, and customer services to grow your business
Understand how to organize, track, and build better relationships with leads and customers
Learn to prioritize and execute your marketing tasks in an efficient way

Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

Who is this book for?

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

What you will learn

Explore essential steps involved in implementing HubSpot correctly
Build ideal marketing and sales campaigns for your organization
Manage your sales process and empower your sales teams using HubSpot
Get buy-in from your management and colleagues by setting up useful reports
Use Flywheel strategies to increase sales for your business
Apply the inbound methodology to scale your marketing
Re-engage your existing database using the HubSpot retargeting ads tool
Understand how to use HubSpot for any B2B industry in which you operate

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Sanna Dec 09, 2022

This book covers all what you need to know to start using HubSpot. The first chapter focuses on the things that you need to know before starting with HubSpot. Moving on, the book is like a marketing and sales journey which can be referred to every long or short term campaign.The second part is more about scaling the business and it focuses on SEO, Social media, and Paid Ads.I have learnt a lot of innovative techniques with this book and I'm looking forward to knowing more about the intricacies of HubSpot. Everyone looking to learn more about HubSpot should definitely read this book.

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Saifali Suleman Dec 01, 2022

The book by Resa Gooding is a suitable guide to learn and implement the various functions within HubSpot for every marketing campaign. The book focuses equally on both, sales and marketing for campaigns. The first chapter begins with the overview of HubSpot and you get to know the basics you need to know to work with HubSpot. You can learn both, inbound and outbound within HubSpot and know how to convert your visitors into customers. I have used Salesfoce before and this book makes me want to try my hand at HubSpot soon.

miquela Oct 16, 2022

Excellent guidebook and a good resource. The concepts laid out in this book were easy understand and follow.

Amazon Customer Sep 22, 2022

A great resource! Exceptionally easy to navigate to specific topics with many timeless tips for how to optimize your experience with HubSpot.

Jamila Cross Sep 21, 2022

"Well structured read with some useful tips on not just how to use HubSpot but how to build your marketing campaigns for the most impact."

Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

What do you get with Audiobook?

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Description

Who is this book for?

What you will learn

Product Details

What do you get with Audiobook?

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