Personal branding basics

Additionally, whether the impact of your effort is immediately evident or not, your social media presence powers your personal brand as a professor. Why is that important? Read on to know.

With the possible exception of marketing professors, most educators likely tend to think more about creating and teaching their course than promoting it—or themselves. Traditionally, that made sense, but it isn't practical in today's digitally connected world. Social media opens an area of influence where all educators—especially those teaching an edX course—should be participating.

Unfortunately, many professors don't know where or how to start with social media. If you're teaching a course on edX, or even edX Edge, you will likely have some kind of marketing support from your university or edX. But if you are just in an organization using edX Code, or simply want to promote yourself and your edX course, you might be on your own.

One option to get you started with social media is...