User personas and user journeys within a business process

Knowing the users of an application and their needs, wants, and limitations are the key to user acceptance, as was shown in the following section. Business processes and thus the corresponding applications usually have different types of users, with different interests and responsibilities. The design and implementation team should have a common understanding about the intended users, including their responsibilities.

According to Oracle's design process, these are tasks from the discovery step. As a part of this, the creation of personas to gather and prepare information from interviews with real users is suggested. Personas are fictional characters used to describe a specific group of users that work within the area an application should be built for. The description is done in the form of a so-called user persona description or a user profile, which should be centrally accessible to every team member. In its methodology, Oracle...