Unstructured data storage with BigQuery

BigQuery supports unstructured data storage and management using object tables. The exciting part for me about this is that you can store unstructured data such as relational data and reference it in rows and columns with structured queries.

External sources

External sources such as Cloud Storage house unstructured data while the data is accessed in BigQuery with metadata fields and references to the unstructured objects. BigQuery uses object tables to achieve this. Object tables are read-only tables over unstructured data that you have stored in Cloud Storage. These tables allow you to analyze the unstructured data just like you would do with regular structured data. You can perform analytics and ML, use other ML models on this data, and join the results with structured data in BigQuery. This helps you improve the accuracy of your model, gain deep insights, and make informed decisions based on the combination of structured and unstructured...