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Data Forecasting and Segmentation Using Microsoft Excel

You're reading from   Data Forecasting and Segmentation Using Microsoft Excel Perform data grouping, linear predictions, and time series machine learning statistics without using code

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Product type Paperback
Published in May 2022
Publisher Packt
ISBN-13 9781803247731
Length 324 pages
Edition 1st Edition
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Author (1):
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Fernando Roque Fernando Roque
Author Profile Icon Fernando Roque
Fernando Roque
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Table of Contents (19) Chapters Close

Preface 1. Part 1 – An Introduction to Machine Learning Functions
2. Chapter 1: Understanding Data Segmentation FREE CHAPTER 3. Chapter 2: Applying Linear Regression 4. Chapter 3: What is Time Series? 5. Part 2 – Grouping Data to Find Segments and Outliers
6. Chapter 4: Introduction to Data Grouping 7. Chapter 5: Finding the Optimal Number of Single Variable Groups 8. Chapter 6: Finding the Optimal Number of Multi-Variable Groups 9. Chapter 7: Analyzing Outliers for Data Anomalies 10. Part 3 – Simple and Multiple Linear Regression Analysis
11. Chapter 8: Finding the Relationship between Variables 12. Chapter 9: Building, Training, and Validating a Linear Model 13. Chapter 10: Building, Training, and Validating a Multiple Regression Model 14. Part 4 – Predicting Values with Time Series
15. Chapter 11: Testing Data for Time Series Compliance 16. Chapter 12: Working with Time Series Using the Centered Moving Average and a Trending Component 17. Chapter 13: Training, Validating, and Running the Model 18. Other Books You May Enjoy

Training the model

We are going to use sales data of quarters for the years 2012 to 2015 to design and train the forecast time-series model. With this design, we will test the predictions with a group of known sales for 2016 to 2017. Finally, we will make a forecast for 2018 to 2019.

The model has to take both of these components (known sales and forecast) to make a good prediction. The steps to develop a forecast, as we will see in this chapter, are as follows:

  1. Look at the data chart to decide whether it has autocorrelation or not.
  2. Test the autocorrelation with the Durbin-Watson test.
  3. Calculate the moving average (explained in Chapter 12, Working with Time Series Using the Centered Moving Average and a Trending Component) to smooth the peaks of the data.
  4. Design the model, calculating the seasonal trends.
  5. Test the forecast by multiplying the seasonal trend by the regression line.
  6. Use the model to make forecasts.

In this chapter, we will design...

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