The vision

When a leader formulates a business strategy, a clear set of statements form in their mind. They begin with “I see us…”, after which the elaboration of that vision flows out describing the end state. It is like an artist describing in words what they intend to create. There is emotion, feeling, thought, and a clarity of purpose that comes from reflection on what will be! It is that vision that the leader uses to get up each morning and become excited. Progress toward the vision will be made that day… or not… but the leader will not be swayed in achieving the goal.

Every data journey should begin with a vision and a mission.

Unfortunately, the communication of that vision to the rest of the organization is often problematic. Everyone in the organization has to visualize the end state and drive their contribution to a strategy aligned with the vision. The vision statement is different from the vision itself. The statement is more like...