Writing the right questions

Here, we will go over what makes a good question when it comes to hypothesis testing. This question is called many different things, depending on the field: business question, research question, or even just question. However, these are all the same thing. The question is the reason for the hypothesis testing! This question is what you are trying to answer.

Important note

The specifics of what makes a good question might change a little based on the field. For academia, you may want a question that will take several studies and a dissertation to answer, but for this book, we are focusing on the common role of data analysts working in the industry.

The parts of a good question

A good question has only two parts:

• What two groups you want compared
• The metric you want to use to compare those groups

Let’s think of an example. Does product X sell more per week than product Y?

We want to compare product X to product Y &...