What else can you offer?

You have done the work and have come up with some compelling unique selling points, so what else is there that you should consider in your recruitment proposition? When we looked at what current IT graduates are looking for, we could clearly identify some common factors, so let's look at how you can create these for your organization, no matter what size or length of tenure you have in your industry or community.

Company culture

Every organization has a unique way of working together—this is what you would call the company culture. It includes the unspoken rules and practices, but may also define the type of graduate that would be a great fit to the team. Culture is often reflected in the dress code as well as communication interactions with potential candidates.

To make it easy for you, here are some typical counter pole descriptions of cultural values. If all you did was choose which side of the polarity you found yourself on and described this in a paragraph in your...