Managing your locations
Now that we understand how to empower your service's front line, let's take a look at how to manage your store locations. Your store locations are a vital factor in the success of your brand, so it's vital to optimize everything you can for them. In particular, we'll look at the following:
- Optimizing your branch
- Optimizing your employees
- Optimizing your service
These three areas are interrelated, and it's important to optimize them all. Let's look at each in detail.
Optimizing your branch
People post reviews about everything, and retail locations are no exception. With the right approach, you can leverage reviews as a source of competitive intelligence to help you understand what's working well at your stores and how you can make them work even better.
You'll be able to answer questions like these: What do customers like most about your stores? What do they criticize? Are there any common...
