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The Economics of Data, Analytics, and Digital Transformation

You're reading from   The Economics of Data, Analytics, and Digital Transformation The theorems, laws, and empowerments to guide your organization's digital transformation

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Product type Paperback
Published in Nov 2020
Publisher Packt
ISBN-13 9781800561410
Length 260 pages
Edition 1st Edition
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Author (1):
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Bill Schmarzo Bill Schmarzo
Author Profile Icon Bill Schmarzo
Bill Schmarzo
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Table of Contents (14) Chapters Close

Preface 1. The CEO Mandate: Become Value‑driven, Not Data-driven 2. Value Engineering: The Secret Sauce for Data Science Success FREE CHAPTER 3. A Review of Basic Economic Concepts 4. University of San Francisco Economic Value of Data Research Paper 5. The Economic Value of Data Theorems 6. The Economics of Artificial Intelligence 7. The Schmarzo Economic Digital Asset Valuation Theorem 8. The 8 Laws of Digital Transformation 9. Creating a Culture of Innovation Through Empowerment 10. Other Books You May Enjoy
11. Index
Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics
1. Appendix B: The Economics of Data, Analytics, and Digital Transformation Cheat Sheet

Case Study #1: Google TensorFlow

The Google Search business may be the most profitable business in the world. Google enjoys outrageous profit margins and market share domination of the world's #1 digital marketing media—search marketing. And the tool that drives Google's search marketing dominance is TensorFlow.

TensorFlow is an open-source ML and DL software library developed and managed by Google for data processing and model-driven programming across a range of tasks. Not only does Google's use of TensorFlow serve as the basis for its insanely profitable search engine, but TensorFlow also supports many other Google services including Photos (it auto-magically groups your photos into storyboards or collages), spoken word recognition (natural language processing), and foreign language translation (handy for me as I frequently travel internationally). Figure 6.9 depicts TensorFlow's high-level architecture, which is arguably the foundation for everything...

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