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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

IoT

IoT, when combined with both AI and a CRM system, can provide better business solutions for today and tomorrow. IoT is transforming how people, devices, and data interact in every aspect of our daily lives.

While there have been numerous studies exploring the potential and opportunities presented by IoT, the focus is on service and maintenance management. It's not just about cutting-edge technology; it's about the digital transformation of industries and the reshaping of customer processes. While most experts expect IoT to go mainstream by 2025, early adopters have already acquired some experience from IoT deployments, resulting in some early experience being shared.

The immediate task of IoT is to connect the unconnected devices; the benefits being auto-diagnostics, asset tracking, connected vehicles, supply chains, and equipment maintenance. However, there is no doubt that IoT will provide huge opportunities in customer service and maintenance management, and that is where...

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