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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Summary

In summary, your CRM design reflects both the present and future architectural approach you are taking regarding processes, applications, data, security, integration, and deployment decisions that are mainly driven by business requirements. The scope and the design of the solution are determined through a series of workstreams as shown in figure 3.17.

Summary

Figure 3.17: Design workstreams

Each workstream represents its core design assertions and the solution. You document the design overview, key decisions, and outstanding issues in your Solution Blueprint. You leverage the Solution Blueprint as a documentation and collaboration tool for all the stakeholders, including:

  • Architects
  • Business analysts
  • Business users
  • Business leads
  • Developers
  • Testers
  • Trainers
  • The end users

This is what we will be covering in more detail in the next chapter, Chapter 4, Architecting Your CRM Solution – Preparing for Today and Tomorrow, where we will be looking at how to design a CRM platform that will work today...

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