Search icon Close icon
Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.

Change country

Modal Close icon
Country selected Country selected
country flag United States
Country selected
country flag United Kingdom
Country selected
country flag India
Country selected
country flag Germany
Country selected
country flag France
Country selected
country flag Canada
Country selected
country flag Russia
Country selected
country flag Spain
Country selected
country flag Brazil
Country selected
country flag Australia
Country selected
country flag Argentina
Country selected
country flag Austria
Country selected
country flag Belgium
Country selected
country flag Bulgaria
Country selected
country flag Chile
Country selected
country flag Colombia
Country selected
country flag Cyprus
Country selected
country flag Czechia
Country selected
country flag Denmark
Country selected
country flag Ecuador
Country selected
country flag Egypt
Country selected
country flag Estonia
Country selected
country flag Finland
Country selected
country flag Greece
Country selected
country flag Hungary
Country selected
country flag Indonesia
Country selected
country flag Ireland
Country selected
country flag Italy
Country selected
country flag Japan
Country selected
country flag Latvia
Country selected
country flag Lithuania
Country selected
country flag Luxembourg
Country selected
country flag Malaysia
Country selected
country flag Malta
Country selected
country flag Mexico
Country selected
country flag Netherlands
Country selected
country flag New Zealand
Country selected
country flag Norway
Country selected
country flag Philippines
Country selected
country flag Poland
Country selected
country flag Portugal
Country selected
country flag Romania
Country selected
country flag Singapore
Country selected
country flag Slovakia
Country selected
country flag Slovenia
Country selected
country flag South Africa
Country selected
country flag South Korea
Country selected
country flag Sweden
Country selected
country flag Switzerland
Country selected
country flag Taiwan
Country selected
country flag Thailand
Country selected
country flag Turkey
Country selected
country flag Ukraine
Country selected
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
The AI Value Playbook

You're reading from   The AI Value Playbook How to make AI work in the real world

Arrow left icon
Product type Paperback
Published in Aug 2024
Publisher Packt
ISBN-13 9781835461754
Length 440 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Lisa Weaver-Lambert Lisa Weaver-Lambert
Author Profile Icon Lisa Weaver-Lambert
Lisa Weaver-Lambert
Lisa Weaver-Lambert brings extensive experience from working for Microsoft, Accenture and in private capital. In addition, she has held executive line management positions and served on boards. As a respected business leader and founder of Oxford AI Studio, Lisa partners with businesses to shape strategy and leverage AI technologies to generate value across diverse sectors. Her unique access to leading practitioners across global markets make The AI Value Playbook a must-read. Every forward-thinking business leader seeking to drive value through AI, can learn from practical scenarios and strategic plays.
Read more
See other products by Lisa Weaver-Lambert
Arrow right icon
View More author details
Toc

Table of Contents (43) Chapters Close

1. In Praise of The AI Value Playbook 2. Chapter 1: Introduction FREE CHAPTER
3. Chapter 2: Overview of AI Concepts and Technology Stack
4. Chapter 3: Sam Liang
5. Chapter 4: Amr Awadallah
6. Chapter 5: Philipp Heltewig
7. Chapter 6: Miao Song
8. Chapter 7: Ruben Ortega
9. Chapter 8: Joshua Rubin
10. Chapter 9: Nadine Thomson
11. Chapter 10: Sarvarth Misra
12. Chapter 11: Edward Fine
13. Chapter 12: Sanjeevan Bala
14. Chapter 13: Nathalie Gaveau
15. Chapter 14: Phil Harvey
16. Chapter 15: Elizabeth Ajayi
17. Chapter 16: Louis DiCesari
18. Chapter 17: Vickey Rodrigues
19. Chapter 18: Sean McDonald
20. Chapter 19: Julie Gray
21. Chapter 20: Peter Jackson
22. Chapter 21: Mark Beckwith
23. Chapter 22: Kshira Saagar
24. Chapter 23: Joe Romata
25. Chapter 24: Tomasz Ullman
26. Chapter 25: Oz Krakowski
27. Case Study
28. Chapter 26: LLMs and RAG Enable Hyper-Personalized Education for Healthcare Technicians 29. Case Study
30. Chapter 27: AI Personalization Increases Engagement in Nascent Tech Communities 31. Case Study
32. Chapter 28: AI-Powered Virtual Agent Augments Service Efficiency 33. Case Study
34. Chapter 29: Generative AI Creates a Paradigm Shift in Innovation Processes 35. Case Study
36. Chapter 30: Unlocking Profit Potential – Leveraging Enterprise Data for Customer Profitability 37. Case Study
38. Chapter 31: Minimizing Customer Churn with AI 39. Case Study
40. Chapter 32: Enhancing Marketing Strategies Through the Power of LLMs 41. Case Study
42. Chapter 33: Multimodal LLMs Redefine Software Development and Customer Innovation 43. Chapter 34: Where We’ve Got To and What’s Next

Enhancing Marketing Strategies Through the Power of LLMs

In conversation with David Boyle: Director at advisory firm Audience Strategies, experienced insights leader, and co-author of the PROMPT book series on using language models like ChatGPT to guide marketing and brand growth professionals.

LinkedIn: beglen

lock icon The rest of the chapter is locked
arrow left Previous Section
Section 1 of 2
Next Section arrow right
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Sign up now
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Start free trial
Renews at $19.99/month. Cancel anytime

Authors (1)

Profile icon Lisa Weaver-Lambert
Lisa Weaver-Lambert
LinkedIn icon
Lisa Weaver-Lambert brings extensive experience from working for Microsoft, Accenture and in private capital. In addition, she has held executive line management positions and served on boards. As a respected business leader and founder of Oxford AI Studio, Lisa partners with businesses to shape strategy and leverage AI technologies to generate value across diverse sectors. Her unique access to leading practitioners across global markets make The AI Value Playbook a must-read. Every forward-thinking business leader seeking to drive value through AI, can learn from practical scenarios and strategic plays.
Read more
See other products by Lisa Weaver-Lambert

Personalised recommendations for you

Based on your interests and search pattern
Left arrow icon
Modern Computer Vision with PyTorch
Modern Computer Vision with PyTorch
Read more
This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.
Read more
Jun 2024 24h 52m
Modern Computer Vision with PyTorch
Modern Computer Vision with PyTorch
Read more
This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.
Read more
Jun 2024 24h 52m
Data Governance Handbook
Data Governance Handbook
Read more
This book provides a highly focused view of real business outcomes powered by data governance, that resonate with non-data executives such as CFOs and CEOs. You'll also find useful insights into how to implement data governance initiatives.
Read more
May 2024 13h 8m
Data Engineering with Databricks Cookbook
Data Engineering with Databricks Cookbook
Read more
This book shows you how to use Apache Spark, Delta Lake, and Databricks to build data pipelines, manage and transform data, optimize performance, and more. Additionally, you'll implement DataOps and DevOps practices, and orchestrate data workflows.
Read more
May 2024 14h 36m
Azure Data Engineer Associate Certification Guide
Azure Data Engineer Associate Certification Guide
Read more
Unlock the power of Azure data engineering with this certification guide, elevating your skills in data processing, storage, and security with the help of practical insights, hands-on exercises, and the latest advancements.
Read more
May 2024 18h 16m
Microsoft Power BI Cookbook
Microsoft Power BI Cookbook
Read more
Microsoft Power BI is the most sought-after platform for BI professionals' visualization needs. Explore the latest Power BI features, future AI enhancements, and integration with other Power Platform tools via new recipes in this updated edition.
Read more
Jul 2024 19h 56m
Python Data Cleaning Cookbook
Python Data Cleaning Cookbook
Read more
The book shows you how to clean, wrangle, and view data from multiple perspectives, including dataset and column attributes. You will cover common and not-so-common challenges that are faced while cleaning messy data for complex situations and learn to manipulate data to get it down to a form that can be useful for making the right decisions.
Read more
May 2024 16h 12m
Microsoft Azure AI Fundamentals AI-900 Exam Guide
Microsoft Azure AI Fundamentals AI-900 Exam Guide
Read more
This AI-900 study guide will help you prepare and practice for the certification exam. You'll delve into AI workloads, ML principles, computer vision, NLP, knowledge mining, and generative AI using Azure cloud services.
Read more
May 2024 9h 36m
Using Stable Diffusion with Python
Using Stable Diffusion with Python
Read more
This book shows you how to use Python to control Stable Diffusion and generate high-quality images. In addition to covering the basic usage of the diffusers package, the book provides solutions for extending the package for more advanced purposes.
Read more
Jun 2024 11h 44m
Getting Started with DuckDB
Getting Started with DuckDB
Read more
This hands-on book teaches you to analyze large datasets with blazing speed and ease. You will learn how to use DuckDB to quickly load, query, transform, analyze, and visualize data effectively through a series of practical examples.
Read more
Jun 2024 12h 44m
Databricks Certified Associate Developer for Apache Spark Using Python
Databricks Certified Associate Developer for Apache Spark Using Python
Read more
This guide gets you ready for certification with expert-backed content, key exam concepts, and topic reviews. Additionally, you'll be able to make the most of Apache Spark 3.0 to modernize workloads and more using specific tools and techniques.
Read more
Jun 2024 9h 8m
Right arrow icon