Keep Growing Your Site with Marketing Tools
We’ve come to the end... or is it the beginning? It’s easy to feel like launching your site is the conclusion of your web design journey, but websites are living, breathing things. Over the years, the Squarespace platform has evolved to take that point of view as well, launching a suite of marketing tools to help your site be the beginning of a long and happy relationship with your audience. In this chapter, I’ll introduce you to ways of marketing your website, and the features available to help you grow your audience.
This chapter will include information on the following:
- Auditing your site quarterly
- Continually evolving your site’s content
- Integrating social media
- Setting up email marketing
- Designing a promotional popup and announcement bar
- Additional content creation tools
- Expert advice on how to think about the future of your site’s design
At the conclusion...
