You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

B2C Commerce capabilities

The primary difference between B2C Commerce and the Salesforce B2B Commerce product is their capabilities. The B2C Commerce product, which is the focus of this chapter, supports extremely high-volume transactional selling, including guest channels. The B2C product also supports far more robust campaigns and promotions, as well as personalized recommendations with Commerce Cloud Einstein.

The B2B product, however, supports robust tiered account structures, customizable product pricing, and a more flexible user experience layer. The B2B product also benefits from being built on the core Salesforce Platform, so it shares a common data model with products such as Service Cloud.

B2C Commerce is not intended to be the system of record for order data in the long term; it's intended to take the order and export it to an Order Management System (OMS) for allocation, fulfillment, tracking, and support. B2C Commerce is also not an appropriate solution for...