Introduction

In this chapter, we will create a marketing campaign and go through each of the automatic steps we'll take. We will use concepts and recipes throughout this book in a single project that will require different steps.

Let's look at an example. For our project, our company wishes to set up a marketing campaign to improve engagement and sales. A very laudable effort. To do so, we can divide this into several tasks:

1. We want to detect the best moment to launch the campaign, so we will be notified from different sources about keywords that will help us make an informed decision
2. The campaign will include the generation of individual codes to be sent to potential customers
3. We will send these codes directly to users over their preferred channel, text message or email
4. To monitor the result of the campaign, we will compile the sales information
5. And finally, a sales report will be generated

This chapter will go through...