AppExchange and third-party marketing tools

After setting up custom CMS spaces and content for our franchisees and end-consumer audiences, optimizing them for their best Marketing Cloud journeys, and designing our sites to work with search engines in mind, what do we do when we want to add other marketing functions to our site? What if we want to implement features we often see on web experiences outside of the Salesforce family, such as the ability to embed scheduling, highly trackable video players, document signature capture, or even more advanced reporting?

Before you go for the completely custom route and decide to build yourself complex APIs, custom LWCs, or intricate architecture, check out the Salesforce AppExchange to see whether they have any tools you could download and embed. For common needs, such as scheduling automation, video embeds, or document generation, several third parties have already made solutions easily accessible on the AppExchange. Do your research when...