You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Product type Paperback

Published in May 2023

Publisher Packt

ISBN-13 9781800561731

Length 304 pages

Edition 1st Edition

Tools

MailChimp

Concepts

Marketing

Author (1):

Margarita J. Caraballo

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Table of Contents (25) Chapters

Preface

1. Part 1:Introduction to Mailchimp

2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER

3. Part 2:Getting Set Up

4. Chapter 2: Basics of Account Management and Audiences

5. Chapter 3: Importing and Combining Audiences

6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments

7. Chapter 5: Strategies and Tools for Managing Inactive Contacts

8. Part 3:Basic Channels

9. Chapter 6: Setting Up and Customizing Various Form Types

10. Chapter 7: Establishing Your Brand with the Content Studio

11. Chapter 8: Outreach Marketing with Templates and Campaigns

12. Chapter 9: Setting Up Your Marketing Presence with Websites

13. Part 4:Refine and Automate

14. Chapter 10: Understanding Reports and Analytics

15. Chapter 11: Implementing A/B and Multivariate Testing

16. Chapter 12: Strategies for Automating Using the Customer Journey Builder

17. Chapter 13: Setting Up a Mailchimp E-Commerce Store

18. Part 5:Get Smarter and Connect

19. Chapter 14: E-Commerce Integrations

20. Chapter 15: Form and Survey Integrations

21. Chapter 16: CRM and Connectivity Integrations

22. Chapter 17: Use Cases and Real-World Examples

23. Index

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24. Other Books You May Enjoy

Part 4:Refine and Automate

This section is where we will begin exploring some of the channels. Here is where you will expand your understanding of how your audience members interact with your basic channels, and you will learn how to grow your automation utilization so that the Mailchimp app will do more of the marketing work for you!

This section has the following chapters:

Chapter 10, Understanding Reports and Analytics
Chapter 11, Implementing A/B Testing and Multivariate Testing
Chapter 12, Strategies for Automating Using the Customer Journey Builder
Chapter 13, Setting Up a Mailchimp E-Commerce Store

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You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Table of Contents (25) Chapters

Part 4:Refine and Automate

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Authors (1)