The power of text

When we talk about text and design, we're not just referring to the type of font we want to use. We need to present our text clearly and in an organized fashion so that our visitors can find the information they need quickly and easily.

Typography is a huge subject in itself and something to which some designers and typographers will devote years of study. Although we can't go into a huge amount of depth on the design of type, it's important to be familiar with the anatomy and categories of type so that we can make informed choices about the typefaces we use.

Anatomy of type

Type is a vital element in any design in which it appears. As well as being a piece of text to read, it can also be viewed as a shape or as a visual element. Before we start adding type to our designs, it's a good idea to understand a little bit about typography and some typographic terms. The following image shows a short visual glossary of some of the terms you will come across when working and learning...