What appears on a typical web page?

So we've seen some basic layouts. Now we'll look at some of the elements that appear on (nearly) every web page.

Logo

The logo is the part of a company's overall branding and identity, and appears at the top of each page on the site along with the company name and tagline, just as it would on printed forms of marketing, such as business cards, brochures, and letterheads. This identity block increases brand recognition and ensures users know that the pages they're viewing are part of a single site. Frequently, the logo is also a link back to the home page of the site.

Navigation bar

The navigation for your site should be easy to use and easy to find. Just like the logo, it should appear near the top of the page. You may decide to use a horizontal menu across the top of the page, a vertical menu in a sidebar, or a combination of the two. Either way, your main navigation should be visible "above the fold", that is, any area of a web page that can be viewed without...