Answers

1. PLG is a strategy centered around the product itself as the main driver of customer acquisition, retention, and revenue growth. It emerged in recent years as digital transformation compelled companies to shift from traditional sales-driven models to product-driven self-service models aligned with the preferences of modern consumers. PLG has become imperative because companies that embrace it can react faster to market changes, foster customer loyalty, and sustain innovation and long-term growth in competitive markets.
2. Key attributes include a customer-centric mindset, data-driven decision-making, results-oriented focus, adaptability and innovation, stellar communication and collaboration abilities, and strategic leadership capabilities. Essential skills encompass empathy and user research competence, analytics and technical fluency, interpersonal effectiveness to inspire teams, and versatility to thrive amidst uncertainty.
3. Growth product managers must champion...